Conservation
Protecting What Matters
The Penyu Shell-Ter Project is YTL Cement Group’s conservation initiative, featuring 70 handcrafted turtle sculptures painted by Malaysian artists and public figures. More than an art showcase, the project raises awareness and funds for the Turtle Conservation Society of Malaysia (TCS) and PULIHARA, two NGOs dedicated to protecting endangered sea turtles.
The turtles will be displayed at select YTL Hotels nationwide before being put up for auction, both online and offline. Each sculpture tells a story of creativity, community, and conservation. This initiative is more than an exhibition – it is a movement to safeguard Malaysia’s sea turtles and the ecosystems they call home.
Giving Back Through Art
The Penyu Shell-Ter Project also extends its reach to support seven NGOs across Malaysia. On behalf of each participating artist, YTL Cement is donating RM5,000 to one of the following organisations, ensuring the project’s impact ripples across diverse causes.
The Lost Food Project
Food Security
Rescuing surplus food and feeding communities in need
Hospis Malaysia
Healthcare
Delivering free palliative care with dignity and compassion.
Dignity for Children Foundation
Vulnerable Communities
Educating and empowering underprivileged children and families.
Global Environment Centre
Environmental Sustainability
Conserving forests, rivers, and peatlands through community action.
Hara Makers
Women Empowerment (Upcycling)
Upcycling waste into opportunities for women.
OrphanCare Foundation
Child Welfare & Protection
Adoption, baby hatch, counselling services ensuring vulnerable children grow up in safe families.
Malaysia Mental Health Association
Mental Health
Supporting mental health and reducing stigma across Malaysia.
The Story Behind Each Turtle
Inspired by the green sea turtle – one of Malaysia’s most iconic yet critically endangered marine species – each sculpture carries both symbolic meaning and artistic expression.
Measuring 30 cm x 25 cm, every turtle was crafted with ECOCem™, YTL Cement’s low-carbon solution, and cast from a bespoke silicone mould designed to capture the species’ natural form and intricate details with lifelike precision. The sculptures were hand-poured by YTL Cement’s R&D team, blending technical expertise with craftsmanship to ensure structural integrity and a refined surface finish.
Once demoulded, each piece was meticulously hand-finished – every curve sanded smooth to reveal an elegant, enduring form ready to be transformed by the artists.
From October onwards, visitors can discover the stories behind every turtle. QR codes at display locations will connect you directly to the artists’ inspirations and creative journeys.
Meet the Partners
Our conservation partners are working with us to protect Malaysia’s endangered turtles and make every contribution count.
Turtle Conservation Society of Malaysia (TCS)
Founded in 2011, TCS is Malaysia’s first non-profit dedicated to the protection of freshwater and marine turtles. As the primary fund management partner, TCS oversees and channels all auction proceeds, ensuring transparent fund distribution and strategic support for long-term turtle conservation programmes.
PULIHARA
PULIHARA is a conservation group dedicated to protecting endangered sea turtles and restoring their habitats. The organisation leads on-ground conservation work, engaging with coastal communities and carrying out research-backed initiatives to safeguard turtle populations along Malaysia’s shorelines.